Many companies avoid talking about social media and sales, principally because they underestimate its power, value and potential. On that note, let’s consider the following three facts:
- There are 3.196 billion global social media users, up 13% year-on-year (source: Hootsuite 2018)
- The average UK daily social media usage is 1 hour 54 minutes (source: Hootsuite 2018)
- Facebook advertising revenue jumped 42% year-on-year to $13 billion (source: Facebook 2018 Q2 highlights)
Quite simply social media rules when we talk about peoples’s ‘attention’, and therefore it represents the single biggest and best opportunity for businesses today.